Understanding Home Entertainment Distribution with Shavonne Wieder

Direct-to-video  distribution deals have become a profitable form of distribution for  many indie filmmakers. Some genre films with names attached can generate  thousands if not millions of dollars. But, what happens when a  distribution company actually takes on your film and wants to market and  distribute it. How do they create buzz, how much will they help with  marketing, will you still have control of your artwork or will you have  to turn everything over to the company to make all the decisions?

Shavonne Wieder is going to share  with us what happens after your film has finished and enters the world  of in-home entertainment. Shavonne is the Vice President of Global Brand  Marketing & Partnerships at Universal Pictures Home Entertainment.  With almost 20 years of experience in the home entertainment space, she  will be focusing on educating what options are available and what  considerations to make after production has wrapped.

Shavonne started her career in the  mailroom and has since worked across several studios, focusing on sales  and marketing for catalog, television, and feature films. She leads the  home entertainment campaigns for some of the biggest franchises in the  industry including Transformers, Jurassic World, Fifty Shades of Grey,  Despicable Me, Fast & Furious, Trolls, and most recently the release  of Sing 2. Her experience includes Sales, Brand Marketing (developing  global strategies for how to release titles in varying markets), Retail  Marketing (partnering with the biggest retailers to create customized  programs to engage customers), and Promotional Partnerships (developing  partnerships with external parties to expand awareness and reach for  releases).

She has a BA from UC Santa Barbara,  an MBA from Redlands University, and was recognized as one of Home Media  Magazines “40 under 40”.