Thu, Mar 24|
Understanding Home Entertainment Distribution with Shavonne Wieder
Shavonne Wieder is going to share with us what happens after your film has finished and enters the world of in-home entertainment.
Time & Location
Mar 24, 2022, 5:00 PM
About the Event
Direct-to-video distribution deals have become a profitable form of distribution for many indie filmmakers. Some genre films with names attached can generate thousands if not millions of dollars. But, what happens when a distribution company actually takes on your film and wants to market and distribute it. How do they create buzz, how much will they help with marketing, will you still have control of your artwork or will you have to turn everything over to the company to make all the decisions?
Shavonne Wieder is going to share with us what happens after your film has finished and enters the world of in-home entertainment. Shavonne is the Vice President of Global Brand Marketing & Partnerships at Universal Pictures Home Entertainment. With almost 20 years of experience in the home entertainment space, she will be focusing on educating what options are available and what considerations to make after production has wrapped.
Shavonne started her career in the mailroom and has since worked across several studios, focusing on sales and marketing for catalog, television, and feature films. She leads the home entertainment campaigns for some of the biggest franchises in the industry including Transformers, Jurassic World, Fifty Shades of Grey, Despicable Me, Fast & Furious, Trolls, and most recently the release of Sing 2. Her experience includes Sales, Brand Marketing (developing global strategies for how to release titles in varying markets), Retail Marketing (partnering with the biggest retailers to create customized programs to engage customers), and Promotional Partnerships (developing partnerships with external parties to expand awareness and reach for releases).
She has a BA from UC Santa Barbara, an MBA from Redlands University, and was recognized as one of Home Media Magazines “40 under 40”.