Stop Waiting To Be Picked: Build Your Film's Audience

You made the film. Or maybe you are still writing, developing, producing, or somewhere in that magical filmmaking stage called “Why did I decide to do this?” At some point, though, every filmmaker has to answer an important question:

Who is going to care about this film, and how are you going to reach them?

“Build your audience” has become a popular phrase in independent filmmaking, but audience building is much more than posting trailers, collecting followers, and hoping people remember your film when it is finally released. In this live workshop, we are going to talk about how to start building real connections with the people, communities, and organizations most likely to care about your story.

We’ll explore:

• Why everyone is not your audience

• How to identify what makes your film especially relevant to the right people